SS17 CAMPAIGN "THE SPATIAL WAY"

 

Inspired by spatial awareness and spatial visualisation. One's ability to perceive and connect all elements, objects, and space to collectively form the whole.

Consistent with PAWAKA DNA is the spectrum of everything in the Universe, every thought, and emotion, plant or human being, has been constituted and balanced by the fusion of sacred elements

aether || air || fire || water || earth

Constantly changing and interacting with each other, they craft an extraordinary affair that perpetuates the world we live in.

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THE HEART OF THE SS17 COLLECTION IS THE NEW COLOURWAY MARBLE

Apart from the contemporary statement and meticulous craftsmanship,in highlighting the marble acetate, a flawless fusion with the statement shapes creates an awe-inspiring union

Handmade in France and Italy, pairing Mazzucchelli acetate or solid aluminium with Carl Zeiss Vision Sunlens, wire injected frame, and finished off with gold hardware and our custom PAWAKA 5 line temple.

The complete SS17 collection consists of 8 shapes, 10 acetate colour variations and 3 aluminium colourways.

CAMPAIGN CREDITS

Creative Director || Fahrani Pawaka Empel

Photographer + Director || Andreas Waldschuetz

Asst. Photographer + 2nd Camera || Faruk Pinjo⠀

Composer || Stefan Hoffmeister

Hair + Make Up || Danny Wutzl

Talent || Ruby Commey - Yosuke Kaneshiro

Special thanks to MADS DINESEN for sharing his SS17 collection with us for the shoot.